Behind the Scenes - Innovator marks First Year on Western Avenue
Main Street businesses are having to adapt to a changing consumer world and Joe Lalonde of Level 6 is doing just that. We caught up with Joe at his Western Ave storefront and asked him how his retail/delivery combo for urban footwear and skate board equipment was faring.
MS: How's business?
JL: With the mild weather through the end of the year I think people were still out skating, and of course December was really strong with Christmas sales. January has slowed with the cooler weather, and snow of late (makes skating pretty much impossible).
MS: How has the retail/delivery combo been working out?
JL: Better than hoped for. Word of mouth has really brought people in the door, in spite of the light foot traffic. So both sides of the combo are doing well.
MS: Any advice for folks thinking this might be a good business model for them?
JL: Do as much market research as possible, and pick a location that will be good for your business into the future. Location still makes a difference even with the delivery sales.
MS: Any new trends you see in relation to your business?
JL: The sneaker boutique concept really only started in 2003 in NYC, LA, and San Fransisco. Since then it has grown to most major cities, and I think you will see a lot more in the future of these boutiques in smaller cities as well.
MS: Hey, thanks for the time Joe. Keep up the good work.
JL: No problem.
More on the retail/delivery trend
Small-Town Shops Bulk Up on the Web
ShopMainStreet.org - an Initiative of the National Trust for Historic Preservation
Labels: Downtown E-News
posted by Dan & Sarah @ 2:42 PM
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